Jay is the author of Confronting the Cultist in the New Age. He has been researching cults and the occult since 1975; his studies include hundreds of hours of witnessing to cultists and counseling with family members. Jay has lectured throughout the United States and in several foreign countries. He has spoken and debated on college campuses as well as hosting his own radio show, To Everyman An Answer. He is a graduate of North Central Bible College in Minneapolis, Minnesota and is the founder and director of The Association for Theological Studies.