Joel Osteen's popularity can largely be explained by the fact that he sounds and acts more like a motivational teacher or a success coach than as a Christian preacher.
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Pastor Joel is one of a new generation of evangelical entrepreneurs transforming their branch of Protestantism into one of the fastest-growing and most influential religious groups in America. Their runaway success is modeled unabashedly on business.
Joel Osteen skirts the darker themes of sin, suffering and self-denial, leading some critics to deride the Osteen message as "Christianity lite."
Joel Osteen's theology borrow heavily from the Word-Faith movement.
Research resources on Joel Osteen, Lakewood Church
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