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Like a majority of DeMoss undertakings, the Power for Living campaign turns out to be a simple call to Christ. But a significant minority of the foundation's projects are harder edged, targeting abortion and gay rights and promoting a vision of a Christian America some find overzealous. The DeMoss family, led by matriarch Nancy, 61, is politically and theologically conservative. Its charity was "an early and significant supporter of the religious right," says William Martin, author of With God on Our Side, a history of the movement. As the DeMoss Foundation demonstrates its willingness to pour tens of millions into reaching a mass audience, it inevitably courts the question, What are its larger social goals?
NPR's Guy Raz reports from Berlin that Germany's Federal Broadcasting Commission has banned a series of ads offering free copies of a religious book called Power for Living. The ad campaign was sponsored by the evangelical Arthur S. DeMoss Foundation. German law forbids commercials promoting an ideology or religion. Members of Germany's traditional Protestant clergy say the Power for Living ad campaign represented a dangerous trend toward American-style, mass-appeal religion.
Power For Living The official website, where you can order a free copy of Power For Living (US addresses only). [Note: the link currently leads to the Website Archive listings for powerforliving.com. While the website, first registered Nov. 1998, is registered through Nov. 2011 the Website Archive has not indexed the site as of Apr. 2008. It appears the website has been offline since that time.]
Power For Living (Japan) archived version of the Japanese Power For Living website.
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